Three Prongs for Black Opera Audiences

bling.jpgNew York City Opera seeks to court the black community with a “three pronged” strategy, reports Kate Taylor at The Sun.

  • 1st Prong: Cheap tickets (you know, because…well…umm…)
  • 2nd Prong: Operas about slavery (because what other interests would a black audience have?)
  • 3rd Prong: Stage The Marriage of Figaro at the Apollo Theater (on amateur night!?)

NYCO hired marketing genius Donna “Wunder” Walker-Kuhne to get the word out. She had this interesting little insight:

“The money in the black community goes to the church, to family, to education, and then it goes to concerts.”

Umm, you forgot about bling.


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